Betty Zhang Digital Design Portfolio 2013

November 4, 2013 § Leave a comment


Corporate Animation

August 14, 2013 § Leave a comment

I was approached by Herron Todd White to create an animation for the new visual identity that they could use in their brand launch conference. The brief of this project was to create corporate animation that takes the viewers on a journey of the brand evolution and how company’s vision as an organisation is reflected in the new identity. The new visual identity was created by Cato Purnell Partners.

Herron Todd White is the largest independent property valuation and advisory group in Australia. Please check out the website and find out more.

Herron Todd White

3D Music Animation – The Forest

November 5, 2012 § 2 Comments

This is the first 3D animation I created for my Uni assignment (3D Computer Animation for Design). The brief of this project was to create a short animation of complex scene with uses of multiple cameras, materials, textures, lighting effects, etc.

Hope this short music animation will help you to explore the beauty of the nature in a fun way. Enjoy it! Thanks!

Music: The forest show.
Software: 3Ds Max 2012 & Adobe Photoshop CS5.1

Title sequence – The Chase (2D animation)

November 5, 2012 § 2 Comments

The brief of this project was to create a title sequence for a short student film. The animation design idea was based on the given logo design and simple story line of “The Chase”.

The Chase – When Girl-A steal Girl-B’s bag, the chase starts…

The animation was created in Adobe Flash CS5.5 and the music was created in GarageBand.


French Graffiti Artist Tilt and his “Panic Room”

April 24, 2012 § Leave a comment

Amazing French Graffiti Artist Tilt was asked to design a room for Au Vieux Panier Hotel in Marseille, France. As you can see, half of the room was covered in graffiti while the other half is left untouched… Please check it out and see what do you think.

The hotel Au vieux panier asked me to design a room, I first told them that I wasn’t interested doing just decoration in the room but I wanted to create something that will look more like an installation. I thought about it also as a huge canvas where I needed to think about the composition and play with the empty white part of the room to accentuate more the idea of Chaos on the other part. Then I asked my friend Tober who gat a great old school style for tags, Grizz who is also the man behind the camera and Don Cho who is a Hip Hop singer from Marseille but who used to be a tagger from my home town Toulouse. It took one week to do the whole thing cause the idea was to exaggerate what you can usually see in some abandoned places. Too much tags, too much drips, too much sentences, too much throw ups … What I also wanted to show is that people can appreciate any type of graffiti, even the more basic, it’s just a matter of point of view …” — Tilt

What colour is your brand? – An Insight of Personal Branding from From William Arruda at Reach Personal Branding

January 4, 2012 § Leave a comment

What’s the color of your personal brand?
Just as companies use color to express their brand attributes, you can benefit from the power of color.
Find out what color best communicates your personal brand attributes.

Animated E card I designed, Free for personal use!!

December 23, 2011 § Leave a comment

Click to see this Animated here Ecard

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