International Packaging Designs – “freshly peeled” from JWT, Brazil

June 5, 2011 § Leave a comment


Brazilian advertising agency JWT , created a series of very appealing bottles to promote new vodka flavours Caipiroska, Smirnoff. The new packaging uses wrappers replicating the skin texture of fruits, passion fruit, lime and strawberry, that way consumers get to experience the peeling of a flavored drink. It’s a very simple concept, engaging the consumer’s senses.

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